Email marketing campaigns can be a bit like planning a party. You’ve got to know who you’re inviting, what you’re serving, and how you’ll get everyone excited to show up. Setting clear goals is the first step in the process. Whether it’s boosting sales, increasing website traffic, or simply staying connected with your audience, a…
True writers know that the days of scribbling notes and napkin ideas will never be truly behind us. Yet the era of digital writing tools are designed to streamline our process to make things a bit easier and not lose sight of building our ideas more efficiently. Whether you’re a copywriter drafting an email, crafting…
AI has taken a firm seat at the table when creating content. With the explosion of digital media, AI tools promising to ease the writing process are now infinitely growing. But what does this mean for the world of copywriting? There’s much to unpack for the ethical implications of using AI in this realm. Content…